Is the Deal Too Good to be True ?

With misleading advertising, media hype and hidden fees, how can you tell if you're getting a great price on your vacation?

If you've been following the media lately, chances are you've seen some tempting news -- such as cruise ship companies slashing fares, major destinations discounting hotel rooms and a popular U.S. airline auctioning off tickets on eBay with opening bids under a dollar.But if you've ever been burned by a deal that didn't deliver on the promised savings, you're right to be cautious.

• Make sure it isn't a scam. The first thing you should do when considering any deal is to make sure that it's legitimate.
• Check out the rumours. So you've heard that hotel rooms in Las Vegas are going for a record low? Sometimes things that sound too good to be true are more than rumour. And yes, all of the items mentioned above were from the travel media, including JetBlue's online auction.
• This point goes without saying, but it's worth checking out the competition to see what else is being offered. The internet is full of comparison websites, but you should also try pitting the results against the company's own website.
• Pick up the phone. When over-the-phone reservation fees aren't an issue, pick up the phone to do some comparison shopping.Find the regular price.
• Note what's included and what isn't. Savvy car shoppers know that it's not just about the sticker price -- it's about the features.
• Consider the fees and taxes. It's an important point worth repeating: fees, surcharges and taxes can significantly alter a low advertised price.
• Check out the time (and the place). There are always plenty of off-season deals to be had, but they only work if it's somewhere you want to go at a time when you can actually travel.
• There are many other factors that come into play, such as new hotels looking to promote their business.
• A less expensive product usually isn't top quality -- and the travel industry is no exception.
• Try going for something a little nicer than usual, such as a destination, hotel or restaurant you may have once dismissed as being too pricey.
• Also, when demand is low ask about an upgrade to a better seat or room.
• Ask if discounts apply.
• Talk to someone who has experience with the company or destination and who can help you wade through the prices.
• Don't give in to high pressure tactics -- it could be a sign of a scam or an indication that the deal isn't as good as it could be.
• Get the details in writing. This particular piece of advice shows up often for a reason -- it's evidence!
• Read the fine print.

In short, do some research and look for "the catch".